OpenAI launches Businesses in ChatGPT, with Business Hub and Business Agents in beta
OpenAI introduced Businesses in ChatGPT in beta on November 10, 2026. Companies can claim a profile, see mention and click data, and launch Business Agents, which are open to eligible U.S. ecommerce and online service businesses.
If you build for ecommerce or online services, ChatGPT is becoming a channel with its own business profiles, product feeds and agents. Check whether your clients qualify, and whether their product data is accurate enough to be cited.
OpenAI has launched Businesses in ChatGPT in beta. In its own announcement, the company says the feature gives businesses a way to reach the 1.2 billion people who use ChatGPT each week.
What happened
On November 10, 2026, OpenAI introduced two pieces. The first is Business Hub, where companies claim their business, manage their information and see insights. The second is Business Agents, which let a verified business answer customer questions inside ChatGPT.
This is OpenAI's own post. The performance and reach figures come from the company.
Key details
- Claiming: Once verified, a business can update key details and add self-service product feeds with pricing and availability.
- Who can claim: Any eligible business located where ChatGPT is available.
- Enterprise and advertisers: Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative.
- Shopify: Merchants can connect a store from Business Hub or the Shopify admin. OpenAI says eligible Shopify products are already in ChatGPT through Shopify Catalog.
- Insights: Business Hub shows aggregated data, including the number of mentions and website clicks. It also shows discovery topics, which are common themes in conversations that cite the business's website.
- Privacy: OpenAI says it does not share users' conversations or Business Agent chats with businesses. Insights appear only when conversations or interactions meet certain thresholds.
- Business Agents: Eligible organizations can build, test and launch one after claiming their business. They are available now to eligible ecommerce and online service businesses in the United States.
- Ads: Businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads. OpenAI says sponsored placements are labeled and separate from ChatGPT responses.
When a business appears in a model response, users can click through to its ChatGPT profile. If an agent exists, they can start a conversation there. OpenAI says that conversation is labeled and separate from the user's original chat and from ChatGPT's independent answers.
Why it matters
For developers who work on ecommerce or online services, product data now has a direct route into ChatGPT. Feeds with pricing and availability are a self-service input. The mention and click counts give a first view of how a site is cited, though only in aggregate.
The source does not describe an API or code interface for building Business Agents, so the build process is unclear. OpenAI says it plans to expand to more markets and business categories and to build tools for organizations with more complex needs. No dates are given. You can read the full announcement from OpenAI.
FAQ
What is Business Hub in ChatGPT? It is the place where businesses claim their organization, update details, add product feeds and view aggregated insights on mentions and website clicks, according to OpenAI.
Who can use Business Agents? At launch, eligible ecommerce and online service businesses in the United States. OpenAI says it plans to expand to more markets and categories.
Can businesses see what users say to ChatGPT? No, according to OpenAI. It says it does not share users' conversations or Business Agent chats with businesses.
Checked claims
| Claim | Status | Evidence |
|---|---|---|
| OpenAI introduced Businesses in ChatGPT in beta and says 1.2 billion people use ChatGPT each week. | confirmed | We’re introducing Businesses in ChatGPT in beta, giving businesses a new way to connect with the 1.2 billion people who use ChatGPT each week. |
| Verified businesses can update key details and add self-service product feeds with pricing and availability. | confirmed | once verified, update key details and add self-service product feeds with pricing and availability |
| Business Hub insights include mentions, website clicks and discovery topics. | confirmed | This includes the number of mentions and website clicks a business receives. |
| OpenAI says it does not share user conversations or Business Agent chats with businesses. | confirmed | We don’t share users’ conversations or Business Agent chats with businesses. |
| Business Agents are available to eligible ecommerce and online service businesses in the U.S. | confirmed | Business Agents are now available to eligible ecommerce and online service businesses in the United States . |
| Businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads. | confirmed | Businesses can also sponsor their Business Agent and use it as the destination for ChatGPT Ads to reach more potential customers. |
Question for readersIf your product catalog were claimed and cited in ChatGPT, what would you want to see in the insights before trusting them?
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